REACH allows organizations to track the source of their donations, new supporters and sponsors by using UTM parameters.

UTM parameters can help your nonprofit know exactly which marketing strategy – whether email, social post, fundraising campaign, guest post or tweet – brought in your donations, new supporter or new sponsors to your cause.

REACH currently records all five UTM parameters for donations and new supporters and sponsors, which are:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content

Recording and tracking your UTM codes is just one more way REACH enables you to work smarter.